Taking the Stress Out of Social Media with Martine Cadet – Ep. 111
Promoting your business on social media can be scary and overwhelming. Do you really need social media to have a successful online business? Technically the answer is no, but used properly, it can be a powerful tool that can get you in front of the people who need your services the most. In this episode, we chat with Martine Cadet about how to take the stress out of using social media to get visible with your business. If you’re an entrepreneur looking to reach more clients, today’s guest has some valuable tips for you!
LISTEN TO EPISODE 111 OF THE FED AND FEARLESS PODCAST
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About Martine Cadet
Martine Cadet is a Social Media Content Coach and Creator for Female Coaches. She helps her clients convert viewers into paying clients, never run out of things to say, and become confident in connecting with their audience by mastering the skill of storytelling on their social platforms.
Martine’s system helps her clients increase their social media presence for their personal brand on Instagram and Facebook organically.
She is a mom of two, a wife, and a sister that decided to go for her dream. She designed an online business that excites her every single day. Martine is the Founder and owner of Kaderique Media, LLC, a Boutique Digital Media Agency supporting small business owners so they can brand themselves online and expand their visibility on her TV Network Visualize and Create Network.
How to Market on Social Media Successfully
Martine stresses that a non-negotiable when it comes to successfully marketing on social media is being consistent and wanting to be there. It’s not just about posting for the sake of it—it’s about truly wanting to use the platform as a tool for starting meaningful conversations. It’s then and there that you get to open conversations that will lead to conversions.
Do You Need A Community on Social Media
Martine believes that building a strong community was one of the ways that she was a able monetize her business while working her day job. By shifting her mindset to serving and supporting quality members in her community, she was able to introduce new programs with ease. She feels that community building will continue to be a crucial even online, with new platforms beyond Facebook that offer opportunities for growth.
How to Create a Community Online
Martine suggests a few tips for anyone who wants to do a Facebook group to create an engaged community:
- Make sure you have the right mindset that you want quality members. You can do this by putting 3 entry questions and making sure you vet everyone who joins—don’t hesitate to decline if they’re not a good fit.
- Post conversation starters to encourage engagement.
- Reach out to members regularly with quick check-ins to keep them involved.
How to Be Consistent on Social Media
As for staying consistent on social media, Martine expresses the importance of committing to a content planning session. Whatever your cadence is, whether it’s for an hour or two, you just want to have that time to map out your social strategy and how it will look like for the upcoming week or month. Once the plan is in place, she suggests moving on to the actual creation of the content, and even using scheduling tools to streamline your process. So define your plan, create, and leverage those scheduling tools.
How to Create Content That Converts
Content is not just pictures and videos, it’s also the caption. Martine’s piece of advice is to always put yourself in the shoes of your ideal client because that’s where the creative process starts. You put yourself in their shoes to understand their needs and struggles. By doing this, you can create content that resonates with them, whether its an educational post, an entertaining reel, or a Facebook live sharing a part of your journey—while keeping in mind the goal of serving your audience and guiding them toward your next call to action.
Even if social media marketing can feel stressful, remember that it’s just a tool to help you reach and serve people. And consistency? You can define it in whatever works best for you.
Got a question you’d love to hear me answer on the show? Leave me a voice message here!
IN THIS EPISODE
- How Martine found her passion in helping others improve their social media marketing [4:30]
- Why consistency is at the heart of social media marketing [6:55]
- The importance of growing your online community [9:35]
- Where to start when building a successful Facebook community [12:00]
- Being consistent on social media without it taking over your life [18:40]
- Creating content that connects with your ideal customer [26:35]
- Martine’s absolute favorite social media app [30:40]
QUOTES
“It’s about conversation to conversion. It’s not content to conversion, it’s conversation first.” [7:12]
“Essentially, we’re posting on social media to bring awareness to the amazing things we have.” [20:05]
“There are things that you’ve done in the past that can be repurposed. You probably just need to re-edit that video… There’s so many things you can do with content to bring it back to life.” [24:49]
“Find the place that you enjoy being on because that’s going to help the quality of your content. If you enjoy being on the platform, you’re going to create amazing content.” [33:55]
LINKS
Get the FREE Profit Planning Workbook
Follow Martine on Facebook | Instagram | Linkedin
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram, and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraSchoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
Join the Nutrition Business Accelerator Waitlist (Now the Nourished Business Accelerator)
Learn more about business coaching with me
Got a question you’d love to hear me answer on the show? Leave me a voice message here!
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Podcast production & marketing support by the team at Counterweight Creative
Related Episodes
Episode 105: Using Instagram to Grow Your Business w/ Annie Miller
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I'm a strategic advisor and diagnostic thinker obsessed with helping established coaches and experts build businesses that actually fit who they are, so they can keep more of what they earn and stop swimming against the current in their own business.
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