Selling from Virtual Stages with Colin Boyd – The Fed and Fearless Podcast Episode 158

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I want to sell in a way that feels comfortable and authentic. I bet you do too. But how can you do that effectively in a virtual setting like in webinars, trainings, and presentations? Today, I’m speaking to the person who taught me his formula for selling to convert clients.

 

LISTEN TO EPISODE 158 OF THE FED AND FEARLESS PODCAST

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About Colin Boyd

Colin Boyd is an international speaker, trainer, and coach. He’s been running his Speaking business since 2017.

Originally from Australia, he moved in 2017 with his wife of 16 years, Sarah, and two children to Newport Beach, California.

He primarily runs his flagship program Sell From Stage Academy which helps people turn every presentation into a money-making machine.

Colin coaches some of the biggest names in the industry including Amy Porterfield, James Wedmore, and Carrie Green to name a few, and thousands of other speakers and coaches to sell from the stage (without being pushy and slimy).

He is a CSP, Accredited ICF Coach, holds a Bachelor of Commerce and certifications in Behavioral DISC profiling and Neurolinguistic Programming.

 

Biggest Mistake When Creating Webinars

Colin warns us that the biggest mistake when creating presentations, webinars, or trainings with a pitch at the end is overteaching. Putting so much content in the presentation often just overwhelms your audience, so when they see the offer, they feel like they need to focus on everything they’ve learned first before committing. What you put in your presentation is actually going to be structured differently than what will be in the course itself.

 

Why More Information Hurts More Than It Helps

Does adding more information add more value to the presentation? Well, not exactly. The problem with being too heavy on the information side is you’re actually doing your audience a disservice.  This is because your audience won’t see a true transformation until they actually commit to themselves and take the next steps in their journey.

Colin teaches us that the real value comes from helping someone make a decision, not just providing information. Designing a presentation should focus on encouraging decision-making, not just delivering facts.

 

How To Build Trust When Selling

As a professional with sales integrity, you also need to realize that the goal is to not have everyone buy it. And it’s really okay if people say no.  According to Colin, showing you have a deep understanding of your prospect’s needs and challenges, and communicating it in a simple and practical way is what creates a truly valuable and beautiful experience.

 

Three Questions You Need to Answer in a Webinar

Here are three core questions that need to be answered before your audience can say yes to the next step:

1. “Are you like me?” — Another way of saying this is, “Do you get me?” You need to show the audience that you fully understand where they are, and if you’ve been in the same situation, that’s even better. Having gone through the same difficulties and challenges makes your connection even stronger.
2.  ”Can you lead me?” — Have you seen results in your own life? Do you have the information, knowledge, expertise, or status that shows that you can actually guide them on their journey? In other words, not only are you like them, but you also can lead them.
3. “Do you have a path that I could follow?” — Part of the process of explaining the webinar is really showing them that there is a simple path to achieving results. You need to show, “I get where you’re at, I’ve achieved some results that you want to achieve and there’s actually a path that you can follow.”

 

This is just a glimpse. Claim the income and impact your expertise has already qualified you for by building a business that fits how you lead. Choose the partnership designed for where you’re going.

 

IN THIS EPISODE

• What led Colin to coach entrepreneurs [8:30]
• Why you shouldn’t teach too much before a pitch [12:10]
• Creating value that isn’t information-based [15:50]
• How the money people invest with you leads them to better results [22:30]
• The challenge of teaching within your expertise [31:20]
• What entrepreneurs will get from Colin’s program [37:10]

 

QUOTES

“Don’t over-teach. People get too much into the details when teaching on a webinar, especially if they want to make a pitch or offer.” [13:08]

“Money is a key currency that creates motivation to accelerate the result that your offer brings.” [24:44]

“The free stuff is still an important part of the journey, but the paid stuff is usually where you get your results.” [27:19]

 

Found this interesting? Here’s a related read: How to Create a Sales Webinar for Your Health Business (That Actually Makes Sales).

 

LINKS

Join the Sell From the Stage Academy

Find Colin Boyd online

Follow Colin on Twitter | Facebook | Instagram | YouTube

Free Live Training “SELL FROM WEBINARS & LIVE STAGES TRAINING SERIES”

SSA Waitlist

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Podcast production & marketing support by the team at Counterweight Creative 

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